Longines Global Champions Tour Secures Landmark 5-Year Broadcast Partnership with Migu TV in China
Mdmar – China – LGCT
The Longines Global Champions Tour has today announced a major new five-year media rights agreement with Migu TV, marking a significant milestone in the Tour’s continued global expansion. The announcement was made during the official launch of LGCT Shanghai, reinforcing the Tour’s long-standing commitment to growing equestrian sport across China.
*“mdmar”
website for horse racing and equestrian News
Migu TV is China’s leading digital sports platforms, hosting more than 30 major
sports properties including the Olympic Games, FIFA World Cup, Premier League
and NBA. With an extraordinary reach of 350 million monthly active users and
generating over 1.7 billion video views a month, the platform provides an
unparalleled opportunity to elevate the visibility of LGCT across the region.
The agreement also taps into China’s vast digital ecosystem, with over 1
billion mobile phone users nationwide.
*“mdmar”
website for horse racing and equestrian News
The partnership will see Migu TV broadcast all Longines Global Champions Tour
Grand Prix and GCL events each year to audiences across China, delivering
world-class show jumping to one of the largest and fastest-growing digital
markets in the world.
Jan Tops, Founder and President of LGCT, said: “This partnership with Migu
TV represents a major step forward in our global media strategy. China has
always been an important market for us, and with Migu’s incredible reach and
influence, we are excited to bring the Longines Global Champions Tour to millions
of new fans. Together, we will continue to grow the sport and inspire the next
generation of equestrian enthusiasts.”
*“mdmar”
website for horse racing and equestrian News
Through this collaboration, fans across China will gain enhanced access to
LGCT’s iconic events, showcasing elite athletes, world-class horses, and
breathtaking venues from around the globe. The partnership will also support
the continued development of equestrian sport in China, building on the strong
foundations established over more than a decade of LGCT competition in
Shanghai.
The announcement comes at a landmark moment for the Tour, as LGCT celebrates
its 20th anniversary season in 2026, further cementing its position as the
pinnacle of show jumping worldwide.
*“mdmar” website for horse racing and equestrian News
The “Mdmar” website which was Founded by Khaled Makhlouf in 2007 for horse and equestrian races is keen to cover and follow all competitions related to horses, from show jumping, Horseracing, speed and endurance races, and purebred Arabian horse beauty shows, which belong to the Arab Gulf countries at home and abroad in the Kingdom of Saudi Arabia, the United Arab Emirates and the State of Qatar, the State of Kuwait, the Sultanate of Oman, and the Kingdom of Bahrain.
