Longines and the Longines Global Champions Tour Announce Renewal of Long Term Partnership Through 2032
Mdmar – Prague – LGCT
Longines and the Longines Global Champions Tour are pleased to announce the renewal of their long-standing partnership through 2032. This extension reaffirms Longines’ position as the Title Partner and Official Timekeeper of the world-renowned show jumping circuit, continuing a collaboration that first began in 2012 and underscores the success of the collaboration and the growing popularity of the equestrian sport.
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Over the past decade, the partnership has played a significant role in elevating international show jumping, reinforcing shared values of excellence, precision, performance, and elegance. From historic city landmarks to breathtaking waterfront arenas, the Longines Global Champions Tour unites the world’s top riders and horses at some of the most iconic destinations in sport to make one of the best circuits in equestrian sport.
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The Longines Global Champions Tour’s stops include iconic destinations such as Doha, Mexico City, Shanghai, Monaco, Paris, Rome, Riyadh and brand new destinations each year. In each location, the city’s famous highlights serve as the backdrop for the renowned competition.
The renewed collaboration will continue to spotlight elite equestrian competition in extraordinary global settings, bringing the sport closer to audiences worldwide through enhanced broadcast, digital innovation, and storytelling. The announcement comes today ahead of the 2025 season climax at the prestigious Longines Global Champions Tour Super Grand Prix, where the winners of each LGCT Grand Prix leg face off in a showcase of world-class sporting drama.
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Patrick Aoun, CEO & President of Longines, commented: “We are delighted to extend our long-standing partnership with the Longines Global Champions Tour, a collaboration that truly reflects our values of elegance, tradition, and performance. Over the years, this partnership has elevated equestrian sport to new heights and created unforgettable moments in some of the world’s most iconic destinations. Together, we look forward to continuing to celebrate this exceptional sport, which has been at the very core of Longines’ identity for more than a century and a half.”
Jan Tops, Founder and President of the Longines Global Champions Tour, commented: “Our partnership with Longines has been instrumental in shaping the Longines Global Champions Tour into the exceptional global sporting series it is today. We share a vision to advance the standards of show jumping and create unforgettable experiences for athletes, horses, and spectators. This renewed agreement marks the next chapter in our evolution and ensures continued growth, innovation and global impact. We are grateful for Longines’ trust, passion, and outstanding commitment to our sport.”
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Since its inception, the partnership has driven unprecedented international exposure for show jumping through global media distribution, world-class sporting formats, and pioneering event presentation. The next chapter will further strengthen the Tour’s position as the pinnacle of individual show jumping competition and reinforce Longines’ role as a leader in equestrian timekeeping and sporting heritage.
The Swiss watch brand Longines and the Longines Global Champions Tour launched their partnership in 2012. It was renewed in 2018 and 2022 and since then it has expanded to spectacular and unique new venues in some of the world’s most cosmopolitan cities.
About Longines
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Longines has been based in Saint-Imier, Switzerland, since 1832. The
watchmaking house boasts expertise forged in tradition, elegance, and high
performance. With its long-standing experience as official timekeeper of world
sports championships and partner of international sports federations, the Swiss
watch brand has forged strong and lasting links with the sporting world over
the years. Renowned for the elegance of its models, Longines is a member of
Swatch Group Ltd, the world’s leading manufacturer of timepieces. The brand
with the winged hourglass as its emblem has outlets in over 150 countries.
About the Longines Global Champions Tour
The Longines Global Champions Tour is the world’s premier individual show
jumping series, featuring the top-ranked riders and horses competing across
iconic destinations around the globe. Combining elite sport with exceptional
entertainment, the Tour showcases the finest equestrian talent in unique
locations and culminates annually in the Longines Global Champions Tour Super
Grand Prix.
Longines and the Equestrian World
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racing and
equestrian News
Longines and the equestrian world have always maintained close ties, with
unwavering passion and shared values. Tradition, elegance, performance and the
quest for achievement: Longines’ involvement in the equestrian sports goes back
to 1869, when the brand produced its first-ever pocket watch with an equestrian
motif. In 1878, Longines developed its first chronograph movement, driven by a
single push-piece integrated into the winding crown and carefully mounted in a
case engraved with a jockey and his horse. Longines’ name soon became
associated with sports timekeeping. Since 1912, the year when it first
supported a showjumping competition, Longines became the partner of the world’s
most prestigious equestrian events. Today, on the strength of its credentials
and expertise, Longines’ involvement in equestrian sports extends to
showjumping, dressage, eventing and flat racing.
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The “Mdmar” website which was Founded by Khaled Makhlouf in 2007 for horse and equestrian races is keen to cover and follow all competitions related to horses, from show jumping, Horseracing, speed and endurance races, and purebred Arabian horse beauty shows, which belong to the Arab Gulf countries at home and abroad in the Kingdom of Saudi Arabia, the United Arab Emirates and the State of Qatar, the State of Kuwait, the Sultanate of Oman, and the Kingdom of Bahrain.
